Privacy

Privacy Policy for mythirst.co.uk

This Privacy Policy explains how mythirst.co.uk (referred to as the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase on our Site.


Contact

If you have any questions, need more information about our privacy practices, or wish to file a complaint after reviewing this policy, please get in touch with us via email at help@mythirst.co.uk.

Collecting Personal Information

When you visit our Site, we gather specific details about your device, your interactions with the Site, and the information required to process your purchases. Additionally, we may collect further information when you contact us for customer support. In this Privacy Policy, any data related to an identifiable individual (including the details below) is referred to as "Personal Information." Please consult the list below for more information about the Personal Information we collect and the reasons behind it.

Device Information

  • Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage to enhance our services.
  • Source of collection: Automatically collected when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: Shared with our processor Shopify.
  • Personal Information collected: Version of web browser, IP address, time zone, cookie information, the sites or products you view, search terms, and your interactions with the Site.


Order Information

  • Purpose of collection: To provide products or services, process your payments, arrange shipping, offer invoices and order confirmations, communicate with you, screen orders for potential risks or fraud, and provide you with information or advertising related to our products or services, in line with your preferences.
  • Source of collection: Collected directly from you.
  • Disclosure for a business purpose: Shared with our processor Shopify.
  • Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).


Customer Support Information

  • Purpose of collection: To offer customer support.
  • Source of collection: Collected directly from you.
  • Disclosure for a business purpose: Handled internally.
  • Personal Information collected: Details related to your customer support inquiry.


Sharing Personal Information

We share your Personal Information with service providers to assist us in delivering our services and fulfilling our agreements with you. For instance:

  • We utilize Shopify to power our online store. You can find more information on how Shopify uses your Personal Information [here](https://www.shopify.com/legal/privacy).
  • We may share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or safeguard our rights.


Behavioural Advertising

As mentioned earlier, we use your Personal Information to offer you targeted advertisements and marketing communications that we believe may interest you. For example:

  • We employ Google Analytics to comprehend how our customers utilize the Site. You can read more about how Google uses your Personal Information [here](https://www.google.com/intl/en/policies/privacy/). You can also opt out of Google Analytics [here](https://tools.google.com/dlpage/gaoptout).
  • We share information about your Site usage, purchases, and interactions with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in certain cases, through the use of cookies or similar technologies (depending on your location)
  • We use Shopify Audiences to assist us in displaying ads on other websites with our advertising partners to customers who have made purchases with other Shopify merchants and may be interested in our offerings. We also share information about your Site usage, purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may find appealing.


For more information on how targeted advertising functions, please visit the Network Advertising Initiative’s educational page [here](https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).

Using Personal Information

We use your Personal Information to provide our services, including offering products for sale, processing payments, fulfilling orders, and keeping you informed about new products, services, and offers.

Lawful Basis

As per the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following lawful bases:

  • Your consent.
  • The performance of the contract between you and the Site.
  • Compliance with our legal obligations.
  • To protect your vital interests.
  • To perform a task carried out in the public interest.
  • For our legitimate interests, which do not override your fundamental rights and freedoms.


Retention

Once you place an order through the Site, we will retain your Personal Information for our records unless you request us to delete this information. For more information on your right of erasure, please refer to the 'Your rights' section below.

Automatic Decision-Making

If you are an EEA resident, you have the right to object to processing based solely on automated decision-making that has a legal effect on you or significantly affects you. Our processor Shopify employs limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you.

Your Rights

GDPR

If you are an EEA resident, you have the right to access the Personal Information we hold about you, port it to a new service, and request corrections, updates, or erasure of your Personal Information. To exercise these rights, please contact us through the contact information provided above.

Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper [here](https://help.shopify.com/en/manual/your-account/privacy/GDPR).

CCPA

If you are a California resident, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know'), port it to a new service, and request corrections, updates, or erasure of your Personal Information. To exercise these rights, please contact us through the contact information provided above.

If you wish to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies

A cookie is a small piece of information that's downloaded to your computer or device when you visit our Site. We use different types of cookies to enhance your browsing experience, including functional, performance, advertising, and social media or content cookies.

Cookies are used to remember your actions and preferences (such as login

and region selection), making it unnecessary to re-enter this information when you return to the site or browse between pages. Cookies also provide insights into how people use the website, such as whether it's their first visit or if they are frequent visitors.

We use various cookies to optimize your experience on our Site and to provide our services. The length of time a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing, while persistent cookies expire or are deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years from the date they are downloaded to your device.

You can manage cookies in various ways, but please be aware that removing or blocking cookies can impact your user experience, and parts of our website may become inaccessible.

Most browsers automatically accept cookies, but you can choose whether to accept them through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies, consult your browser's help file or visit sites such as [www.allaboutcookies.org](www.allaboutcookies.org).

Additionally, please note that blocking cookies may not fully prevent information sharing with third parties, such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, follow the instructions in the "Behavioural Advertising" section above.

Do Not Track

Please be aware that we do not alter our data collection and usage practices when we detect a "Do Not Track" signal from your browser, as there is no consistent industry understanding of how to respond to such signals.

Changes

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Complaints

As mentioned earlier, if you wish to make a complaint, please contact us via email or mail using the details provided under "Contact" above. If you are unsatisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.